May 26, 2021


PUTRAJAYA, 26 May 2021 – The Ministry of Tourism, Arts and Culture Malaysia through its agency Tourism Malaysia is participating at the PATA Adventure Travel Conference & Mart (ATCM) 2021. This year, participants will be taken on a virtual journey throughout the two-day event scheduled to take place from 26th to 27th May 2021.

With ‘Re-Generation for the Adventure Industry’ as this year’s theme, PATA ATCM 2021 brings together tourism professionals involved in adventure travel and responsible tourism to discuss and create new opportunities for promoting environmental protection and social sustainability within the industry.

Participating in Asia Pacific’s leading travel trade event to connect buyers and sellers across the globe, Tourism Malaysia is joined by 10 Malaysian organisations*, consisting of six (6) industry partners and four (4) state tourism boards.

The Malaysian tourism industry is now focusing on maximising the country’s existing resources through ecotourism, rural and experiential tourism, as well as enhancing niche tourism products. Similarly, adventure travel plays a big part in Tourism Malaysia’s goal to promote Malaysia as The Top of the Mind Ecotourism Destination in the World.

In line with the National Tourism Policy 2020-2030 and the United Nations Sustainability Development Goals, Tourism Malaysia hopes to elevate sustainability in the tourism industry while highlighting the natural wonders Malaysia has to offer.

*Participating organisations:

Industry partners
Asian Overland Services, Apple Vacations Sdn Bhd, Jauhar Asia Vacations Sdn Bhd, Morahols Travel Sdn Bhd, Sunway Lagoon Sdn Bhd, and U2 Travels and Tours Sdn Bhd.

State tourism boards
Penang Global Tourism, Tourism Pahang, Tourism Perak, and Tourism Selangor.


About Tourism Malaysia
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2019, Malaysia registered 26.1 million tourist arrivals and RM86.14 billion tourist receipts, placing it among the major tourism destinations of the world.

For enquiries, please contact:

Zaidi Kassim
Senior Assistant Director
Corporate Communications Division
Tel: +603 8891 8776

Muadz Samat
Assistant Director
Corporate Communications Division
Tel: +603 8891 8755

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