Oct 31, 2021

REDEEM E-CASH VOUCHERS THROUGH ‘REDISCOVER FUN CAMPAIGN – A THEME PARK FAMILY AFFAIR’

PUTRAJAYA, 31 October 2021 – Malaysians can look forward to an exciting family escapade with the launch of the Rediscover Fun Campaign – A Theme Park Family Affair in collaboration between the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) through Tourism Malaysia and the Malaysian Association of Theme Park and Family Attractions (MATFA) starting 30th October until 10th December 2021.

Malaysians can redeem a total of RM400,000 e-vouchers and enjoy discounts up to 50 per cent for entrance tickets at over 25 participating theme parks and family attractions covering indoor and outdoor parks, water parks, adventure parks, animal parks, and family entertainment centres.

The e-cash vouchers worth RM10 are limited to 40,000 early birds and can be redeemed from MATFA’s official website at matfa.org.my.

The Minister of Tourism, Arts and Culture, Dato’ Sri Hajah Nancy Shukri says the campaign is in line with the Tourism Recovery Plan by MOTAC, aiming to revitalise the domestic tourism industry that has been impacted by the COVID-19 pandemic.

“The campaign will benefit at least 40,000 Malaysians, and MATFA is also looking forward to garnering 50 per cent incremental visitations throughout the campaign duration with high hopes that the momentum continues to pick up,” Nancy says.

Visitors can be assured that all participating operators are complying with the standard operating procedures (SOP). For more information on the list of participating theme parks as well as the general campaign’s terms and conditions, please visit matfa.org.my or www.malaysia.travel.

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About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2019, Malaysia registered 26.1 million tourist arrivals and RM86.14 billion tourist receipts, placing it among the major tourism destinations of the world.

About MATFA

The Malaysian Association of Theme Park & Family Attractions (MATFA) was established in October 2001 to represent members’ interests in all matters relating to the operation of Family Entertainment Centres when dealing with local authorities and government agencies. The purpose of forming MATFA has now evolved to bringing together industry players to develop the theme park tourism & attractions industry as wholesome and safe family fun for all with the highest level of professionalism, integrity, social responsibility as well as complying with all applicable standards, laws and regulations.

For enquiries, please contact:

Muadz Samat
Assistant Director
Corporate Communications Division
muadz@tourism.gov.my
Tel: +603 8891 8776

Jackie Thian
Executive Secretary
MATFA
adm.maatfa@gmail.com
Tel: +6012-2940880

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