Jul 20, 2016

World Tourism Conference (WTC) 2016

Once again, Malaysia is the proud host of the World Tourism Conference (WTC), which is currently in its 4th edition and held in collaboration with the World Tourism Organization (UNWTO).

Themed “Tourism Delights: Delivering the Unexpected”, it is the first conference of its kind which is dedicated to the “Tourists First” mantra. It shall focus on ideas and strategies that are geared towards giving tourists the full experience they desire.

Its primary objective is to learn and analyse the successful strategies developed and practiced by leading destinations and organisations. In line with this objective, the theme and topics that will be presented are specifically designed to provide practical insights and more importantly, how to capture the hearts and minds of tourists.

WTC aims to bring together world leaders in tourism, from high level policy-makers, specialists and experts from both public and private sectors, to academicians and representatives from NGOs. It will then provide as a platform for them to exchange ideas and experiences, update knowledge, as well as expand networks for tourism growth and development.

All this and more, at Malaysia’s very own UNESCO World Heritage Site – Georgetown, Penang.

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